About The Author & Course

I’m a husband, digital creator, founder of Scalable Idea, and author of The Smart Blog Funnel.

Hey, 👋 I’m Ricky Figueroa.

In 2012, I started my first blog, which lifted me up from the ashes. That first blog allowed me to go from $3.50 in my bank account to earn $36,825 in my first 90 days by leveraging a specific strategic process that is still relevant today.

The core principles of the framework I leveraged, are found inside this course, which I originally created under the name of my company, Blog Launch Insider.

It took me 8 months and so much coffee to record and edit 70 video lessons and countless additional resources for this course. 

I recommend you take from it what’s aligned with your own values and priorities. Then, ignore the rest.

⚠️Important Detail:

The Smart Blog Funnel is designed for people who already have a website with a blog. If you don’t have a blog yet and want to know how to get started, go to my free course on How to Start Your Own Blog, and follow my step-by-step instructions.

So, what’s inside the Smart Blog Funnel?

Scroll down to see for yourself…

Module 1

The Big Picture

In this module we’ll explore with an eagle’s eye view, the core elements of a blog that’s profitable.

  • Introduction: Core Foundational Elements
  • Lesson 1: The Perfect Customer Formula
  • Lesson 2: The Success Ladder
  • Lesson 3: The Smart Blog Funnel Explained
  • Lesson 4: The 3 Types of Traffic

Module 2

Creating Your Course

In this module we’ll come up with an online course that’s helpful and impactful for your customers.

  • Introduction: Creating a Course that Sells
  • Lesson 1: Breaking Down the Numbers
  • Lesson 2: Naming, Positioning & Pricing
  • Lesson 3: The Strategic Framework
  • Lesson 4: Recording & Editing Your Course
  • Lesson 5: Delivering Your Course

Module 3

Launching Your Course

In this module we’ll develop step by step, the launch strategy for your online course. It’s promotion time!

  • Lesson 1: The Art of the Pre-Launch
  • Lesson 2: The Pre-Launch Strategy (Part 1)
  • Lesson 3: The Pre-Launch Strategy (Part 2)
  • Lesson 4: Creating a Sales Page & Sales Video
  • Lesson 5: The Post-Launch (Part 1)
  • Lesson 6: The Post-Launch (Part 2)

Module 4

The Profit Booster

In this module you’ll learn how to create more relevant offers that inspire your new customers to buy more.

  • Lesson 1: Defining Your Core Offer
  • Lesson 2: Creating Your Core Product Fast
  • Lesson 3: Introduction to Upselling
  • Lesson 4: What’s Working Now
  • Lesson 5: Writing Your Upsell Pitch
  • Lesson 6: Increasing Lifetime Customer Value
  • Lesson 7: Creating Your Upsell
  • Lesson 8: Expanding Your Product Line

Module 5

Customer Acquisition

In this module you’ll learn how to craft high converting offers designed to turn blog visitors into brand new customers.

  • Introduction: Inside the Smart Blog Funnel Model
  • Lesson 1: The 12-Step Sales Letter Formula
  • Lesson 2: Crafting a High Converting Offer
  • Lesson 3: Bonus Stacking Strategy
  • Lesson 4: The ‘Perfect’ Pricing Strategy
  • Lesson 5: Sales Letter Power Words
  • Lesson 6: Sales Letter Exit Pop-Up Offers

Module 6

Lead Acquisition

In this module you’ll learn how to build landing pages designed to acquire leads of potential buyers.

  • Introduction: Understanding Lead Magnets
  • Lesson 1: Choose & Create Your Lead Magnet
  • Lesson 2: The 8-Step Lead Magnet Checklist
  • Lesson 3: Creating Attention-Grabbing Headlines
  • Lesson 4: When to Use a Squeeze Page
  • Lesson 5: Choosing & Creating Your Squeeze Page
  • Lesson 6: Landing Page Optimization

Module 7

Email Marketing

In this module you’ll learn how to communicate with your audience, so they will be dying for more.

  • Introduction: Inside the Smart Blog Funnel Model
  • Lesson 1: The ICE Breaker Sequence
  • Lesson 2: The Scarcity Injection Sequence
  • Lesson 3: The Customer Stick Campaign
  • Lesson 4: The Refund Reducer

Module 8

Lead Generation Engine

In this module you’ll learn the secrets to turning your blog into a 24-hour lead generation machine.

  • Introduction: Inside the Smart Blog Funnel Model
  • Lesson 1: The Home Page on Steroids
  • Lesson 2: The Perfect About Page
  • Lesson 3: The Resource Page Tactic
  • Lesson 4: Strategic Content Upgrades
  • Lesson 5: The Smart Sidebar
  • Lesson 6: Thrive Leads Edition

Module 9

The Tech Shortcut

In this module you’ll watch over my shoulder as I SHOW you how to take care of all the techie stuff.

  • Lesson 1: Keynote Edition
  • Lesson 2: LeadPages Edition
  • Lesson 3: OptimizePress Edition
  • Lesson 4: SamCart Edition
  • Lesson 5: Screenflow Edition
  • Lesson 6: Staying Organized
  • Lesson 7: Visual Creatives
  • Lesson 8: Wishlist Edition
  • Lesson 9: Wistia Edition
  • Lesson 10: Podia Edition (coming soon)
  • Lesson 11: ConvertKit Edition (coming soon)
  • Lesson 12: GetResponse Edition (coming soon)
  • Lesson 13: ClickFunnels Edition (coming soon)