Most Helpful

Online Marketing Tools

Welcome to the Scalable Idea resources page. Below, you’ll find a list of the most useful online marketing tools I trust and recommend for starting, building and optimizing your online business. I will always recommend tools I have personally tested and are proven to work inside of my business, first.


Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please, understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something. Please, do not invest any money on these products unless you feel you need them or that they will help you achieve your own goals.


#1 WordPress Web Host

Siteground is the web hosting service I used when I got started. It is a good alternative and the most recommended hosting service by WordPress.

They also provide good customer service.

I recommend using Siteground for your first website, and you can get started now for as low as $3.95/month. 


The Fastest Web Host

All of my websites are hosted on WPX. Why? Because it is the fastest WordPress host with first-class support. They make it incredibly easy to get a new site up and running with their one-click automatic WordPress Blog installation.

You can use your WPX account to host multiple domains—no need to pay more for hosting when you’re ready to start another website. Also, they provide the best customer service I’ve ever experienced from any hosting company.

They will also migrate your entire site and add SSL certificates to all of your sites for free.

I highly recommend using WPX Hosting for your website, if you are truly serious about starting and/or growing your business online. 

You can get started now at $24.99/month, which is a true monthly plan (with an optional yearly plan), so you are not forced to pay a year or two upfront as many other hosting companies do.

* It is worth mentioning that WPX does not double the price after the first term like many hosting companies do this day and age.


#1 For Creating Checkout & Upsells

SamCart helps you create a beautiful page that showcases your product and accepts the order all on the same page. It is the #1 checkout page builder on the web, but it does more than just checkout pages that convert.

Some of the features:

  • Upsells and Order Bumps
  • Subscriptions and Payment Plans
  • Manage and Pay Your Affiliates
  • Built-in Stats and Analytics

And, a bunch of other features designed to increase your income.

Check out the SamCart video tutorial.


#1 For Building Email Lists

ConvertKit is the email marketing autoresponder we use.

ConvertKit makes managing your email list and setting up autoresponders so easy and user-friendly. Segmenting my email subscribers into groups so that they get content specific to their individual needs has never been more simple.

I highly recommend using ConvertKit for building your email lists and communicating with your audience. 


#1 For Creating Sales Funnels

ClickFunnels is by far my favorite tool for creating high-quality landing pages, and sales funnels, quickly and easily.

ClickFunnels helps you convert viewers into subscribers or buyers. Best of all, it works with both WordPress sites and on its own servers.

I highly recommend using ClickFunnels for building your entire marketing funnels.


#1 Conversion-Focused Plugins

Themes and plugins, built from the ground up to make your entire website convert more of your visitors into subscribers, customers & clients!​

It’s at the price point where it’s affordable for anybody, somebody just getting started, but it’s at the level of quality where it can scale with you and you can build a million dollar business off of it.

Thrive Leads (list building plugin) and Clever Widgets (smart sidebar plugin) are part of their suite of WordPress plugins, among many other awesome tools that will help you boost conversions.

That sentence is not wrong, but it barely scratches the surface of what these plugins are all about. Using Thrive Plugins is like having your own website conversion expert – baked right into a powerful piece of software.

These are not your old-school conversion-focused plugins.

They’ve taken the most cutting edge conversion tactics used by smart businesses and growth hackers and for the first time ever, those tactics are easy as pie for you to use on your own site.

You can finally experience explosive list growth and the amazing business benefits that come with it.

Wishlist Member

#1 WordPress Membership Plugin

WishList Member is a powerful, yet easy to use membership software solution that can turn any WordPress site into a full-blown membership site.

Simply install the WordPress membership plugin, and you’ll have your own membership site up and running… complete with protected, members-only content, integrated payments, member management, and so much more.

This is the wp plugin I used when I created and launched my first online course. 

Check out the Wishlist Member video tutorial.


#1 For Creating and Selling Courses

Podia is the online course and membership platform I recommend to build and sell online courses (if you want simplicity and don’t want to host your course on your WordPress blog).

It’s easy to set up video, audio, and text; collect payments, and communicate with students. Podia let you focus on what you do well—creating great content—and takes care of the rest.

While other course creating platforms are just that, Podia is an all-in-one solution.

You can create branded online courses, products, landing pages, and a storefront to house them all in. And it’s simple and intuitive setup, creation, and payment structures are an online creator’s dream.

How to make money on Podia:

You keep 100% of your course. (Minus credit card transaction fee).

A few things I love about Podia:

  • Customizable.
  • Instant payouts.
  • 24/7 live chat.
  • Very simple to use.
  • 100% headache-free.


#1 For Recording & Editing Videos

ScreenFlow is an award-winning and easy to use video editing, screen recording and sharing tool from Telestream.

In fact, it is the tool I used to record and edit over 70 videos for my first online course, and I still use it, because it is super simple, and it allows me to look like a pro without being one.

It’s worth mentioning that this tool is for Mac users only. An alternative for PC users is Camtasia.

Check out the Screenflow video tutorial.


Landing Page & Sales Page Builder

OptimizePress is the WordPress plugin I used to design all of the pages for my first online course.

It helps you increase leads and sales on your website. It is a good option if you are planning on hosting your course on WordPress.

Check out the OptimizePress video tutorial.

Build Your Own Blog or Website

WPX HOSTING (Fastest WordPress Host)

SITEGROUND (Most Trusted WordPress Host)

THRIVE THEMES (Conversion Focused Themes)

DIVI by Elegant Themes (Theme I Use For This Blog)


Start Email Marketing & List Building

CONVERTKIT (Email Marketing Software)

THRIVE LEADS (#1 List Building WP Plugin)

CLICKFUNNELS (#1 Funnel Builder)



Courses That Actually Work

THE SMART BLOG FUNNEL (Build a Profitable Blog)



Sell Your Products & Services

SAMCART (#1 Checkout Page Builder)

CLICKFUNNELS (#1 Sales Funnel Builder)

PODIA (#1 Course & Membership Site Builder)



Guides For Launching From Scratch




Tools To Promote Your Business

THE PERFECT WEBINAR (Webinar Script + Training)


THE 1-PAGE WEBSITE (Free Masterclass)


Increase Website & Sales Conversions



SAMCART (#1 Checkout Page Builder)

THRIVE LEADS (#1 List Building WP Plugin)

CLEVER WIDGETS (#1 Sidebar Conversion Plugin)

CLICKMAGICK (#1 Tracking & Conversion Software)

CLICKFUNNELS (#1 Sales Funnel Builder)